Marketing

Marketing is much more than just advertising - Marketing forms the whole building: foundation, supporting walls and the roof of your organisation.

There is no way to reach one's goals without strategy. moana concepts supports you on your way to success by analysing, developing and implementing strategic concepts. We combine the adequate communication tools to a Marketing mix that raises you above your competition.

Strategic Marketing


  • Market- and competitor analysis
  • SWOT analysis
  • Analysis of demand and market position
  • Product analysis
  • Development of a strategy
  • Elaboration of a Marketing concept and consulting


Operational Marketing


  • Advertising and media
    · Media planning and co-ordination
    · Translation, creation and insertion of ads in cooperation
    with an advertising- /media-agency
  • Product management
    · Translation and adaptation of your marketing and promotion material
    for the German speaking markets,
    · Steering of the product, post processing
    · Research, product development
    · Selection of the relevant partners, purchasing of the individual segments, contracting,
    · Copywriting, picture selection
  • Electronic Marketing
    · E-learning programmes (content and coordination)
    · Advertising and co-operations
  • Direct Marketing & CRM
  • Cross Marketing
  • Event Marketing, e.g. presentation of new ships, hotel openings etc.
  • Handling of Barter- and Sponsoring agreements


Controlling


  • Marketing controlling
    · Analysis through response elements
    · Budget planning, handling and administration