Communication und PR

You can only remember what you know.

moana concepts builds a solid bridge between you and the relevant media. A good image and an attractive product are no longer sufficient in today's environment. Consumer awareness is essential and must constantly be reinforced. PR has to be comprehensive, open and honest. Strategic PR will transport appealing strategic information and thus wake the consumers zest for your products.

Analysis, consultanca and conception


  • Situation analysis of your image and presence in the relevant media
  • Competitors analysis - their perception in the media
  • Strategic development of future PR
  • Elaboration of a PR concept and consulting
  • PR planning
  • Building of a specific media distribution list


Classis PR - Media work


  • Press releases
    · Definition of appealing themes, research
    · Journalistic writing of release
    · Distribution
  • Press kit with basic information
  • Media co-operations
    · Initiating, handling of trade-off benefits, layout coordination, final controlling
    · Copywriting, picture selection
  • Press trips
    · Coordination of specific programme
    · Choice of media, invitation, follow up
    · Escorting of group
  • Press conferences and workshops, press events
  • Support services for journalists, co-ordination of individual press trips


Evaluation


  • PR monitoring through press clippings
  • Documentation of PR exposure
  • Evaluation of results